Year: 2024 | Month: Sept & Dec | Volume 11 | Issue 3&4

Problems in Henna Production and Marketing in Pali District of Rajasthan

Shivraj Kumawat Sheela Kharkwal Prem Singh Shekhawat and Sonu Jain
DOI:10.30954/2394-8159.02.2024.1

Abstract :

This study was conducted to identify the major constraints associated with production and marketing of henna in Pali, Rajasthan. Data was collected from 60 henna farmers and five market intermediaries each form processors, village traders, wholesalers and retailers, selected from Sojat Mehndi Mandi in the year 2022-23. A detailed questionnaire was prepared listing all the possible constraints pertaining to technical, infrastructural, marketing related and other general problems. The rankings given by all the stakeholders to these constraints were then analysed using Garrett Ranking Score method. The findings indicated that lack of skilled labour and unavailability
of quality planting materials were major production problems while low prices in market was major marketing problem faced by henna farmers. Market intermediaries also faced hurdles like insufficient market information
and lack of storage facilities. To address these issues, targeted solutions such as skills related specialized training programs for transplanting and harvesting to the farmers are needed. In addition to this, integrating Sojat Krishi Upaj Mandi (Mehndi Mandi) into the E-NAM platform could enhance market access and transparency.



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